Australian Institute of Management Education and Training Pty Limited (AIM); ABN 40 009 668 553; Ground Floor, 7 Macquarie Place, Sydney, NSW, 2000; AIM is a Registered Training Organisation, RTO Code 0049. The AIM Business School is a registered Institute of Higher Education, Provider ID: PRV12071, and an approved FEE-HELP provider.

86%

of our MBA Graduates now feel more competent
as leaders

*AIM Business School Graduate Survey 2016

Sign up to receive your FREE MBA+ guide

Get your MBA+ pack

Sign up to receive your FREE MBA+ guide

Get your FREE MBA+ pack

AIM SYDNEY CAMPUS LOCATION

TOP 5 COURSES

At AIM Business School, we have been delivering an accredited.

New Supervisor

New Supervisor

New Supervisor

New Supervisor

New Supervisor

“I chose to study with AIM Business School due to the flexibility of the online program. It was a great learning experience. I should have done this much earlier!”

Tristan Pham  
 
CFO

“The quality of teaching was the reason I decided to study with AIM Business School. One of my goals following the completion of my qualification was to gain a senior position in my current employment and I have already achieved this.”

Cherry Ward  
 
Talent Management and
 Development Manager 

“I would highly recommend the face-to-face delivery mode of AIM Business School. The opportunity to share ideas as well as learn new concepts in a practical contextualised way has been invaluable.”

John Driehuis  
 
Director 

SUCCESS STORIES

Our MBA Graduate cohort is made up of a diverse range of experienced professionals from a wide variety of industries. We ensure that the individuals you are studying with have industry knowledge and experience that you’ll be able to leverage and form networks with.

Connect with AIM

Download Your Free
Course Guide

Download to view all course information for the Diploma of Social Media Marketing.

Diploma of Social Media Marketing

10118NAT

Created by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, AIM’s 10118NAT Diploma of Social Media Marketing is the only formal, nationally recognised qualification designed to help you create and implement successful social media marketing strategies in your organisation. 

Comprehensively exploring the capabilities of an effective social media marketer, this program addresses their full suite of responsibilities, including content marketing, image and branding, and conversion.

Why should you study with AIM?

Duration
12 Months

Delivery Mode
100% 
Online

Structure
8 Units

Awarded by
Australian Institute of Management Education and Training (RTO code 0049) 

Who should undertake this Qualification?

The 10118NAT Diploma of Social Media Marketing is a highly comprehensive course in one of the fastest growing functions worldwide. As this course begins at a fundamental level and articulates into Bachelor programs at many of Australia’s leading universities, this diploma has value for people at all stages of their careers and in a variety of roles. This includes younger students and job seekers who are looking for a formal qualification to help them enter the social media industry, current advertising and marketing professionals looking to upskill and accelerate their career, as well as entrepreneurs and business owners seeking to build their skillset to personally address this vital function.

Core unit overview

SMMBCM501A Plan, implement and manage blog and content marketing
SMMBCM502A Plan, implement and manage mainstream social media marketing strategies
SMMBCM503A Plan, implement and manage niche social marketing strategies
SMMBCM504A Establish and build a strong personal brand on social media
SMMBCM505A Plan, implement and manage email marketing

Pre-selected elective unit overview

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Units of Competency

Download Your Free Course Guide To Find Out More

Download Course Guide

Where can this Qualification take you?

The number of social media and digital marketing jobs advertised in Australia doubled between 2015 and 2018, and this rate of growth is still rising exponentially, ensuring graduates have a highly sought-after skillset. Similarly, median salaries have risen to match the demand and social media managers are now often the highest paid marketing roles after marketing managers.

Potential career pathways for graduates of this qualification include:

  • Head of Digital Marketing
  • Social Media Strategist
  • Content Creator
  • Social Media Specialist
  • Social Media Manager

These units of competency have been developed by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, along with our facilitators who draw upon real-life case studies and examples to ensure the knowledge you gain is practical and applicable to your role.